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Thread: Joining AIS, DTAC hangs up on Apple iPhone 3G

  1. #1
    What's Jailbreak? thetoothfairy's Avatar
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    Default Joining AIS, DTAC hangs up on Apple iPhone 3G
    DTAC, the country's second-largest mobile operator, says it will not import the Apple iPhone 3G to Thailand as long as the US company insists on its existing "unacceptable" proposals.

    The decision would leave third-ranked True Move as the sole operator to exclusively offer the phone locally.

    Market leader Advanced Info Service (AIS) recently announced that it would abandon plans to import the iPhone 3G as it has found the business model proposed by Apple is not viable.

    AIS instead will purchase iPhones from existing authorised dealers to accommodate customers who want them, rather than stocking large inventories as Apple would require. It also offers promotional tariffs for iPhone users.

    Industry sources said Apple had asked AIS to commit to selling 400,000 units within three years, compared with 300,000 over three years for DTAC.

    Tore Johnsen, the chief executive officer of DTAC, said his company would end negotiations with Apple if the company reiterated on its own existing stiff requirements.

    "We see no economic reason to put hefty inventory costs on just stocking the iPhone," he said. "Given that the relative size of the Thai market has insufficient demand to accommodate up to one million iPhones supplied from the three operators, that is a major reason."

    Mr Johnsen also said DTAC had no policy to subsidise 3G marketing activities as that would eventually have to be passed on to consumers.

    DTAC has set aside an investment budget of more than 12 billion baht for 3G wireless broadband service when the National Telecommunications Commission (NTC) comes out with the clear policy and licensing terms.

    He asked the NTC to set acceptable terms of bidding as well as the auction fees to favour overall investment and benefit consumers as the result.

    Mr Johnsen also said DTAC had no policy to produce its own 3G applications and content as it was a non-core business. "We will rather outsource our 3G content production to existing content providers in the forms of partnership and co-operation."

    Bangkok Post : Joining AIS, DTAC hangs up on Apple iPhone 3G

  2. #2
    Sounds like China!

    Apple seem to be having a bit more of a problem in Asia than the US and Europe....

    I wonder how it will pan out.
    He who asks a question looks foolish for 5 minutes. He who doesn't ask a question remains foolish forever.

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