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Thread: Nokia Wants to Sell its Maps Unit to Apple

  1. #1
    What's Jailbreak? Michael Essany's Avatar
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    Default Nokia Wants to Sell its Maps Unit to Apple
    On the heels of recent reports that Nokia is looking to re-enter the mobile phone market, today comes word that the Finnish company has other, more-pressing short term plans, which presumably could help Nokia bankroll a return to mobile.

    Bloomberg says Nokia is actively lobbying the top names in technology -- from Apple to Amazon -- about its maps unit. We're told Nokia wants to sell. And it's looking at the cream of the tech crop for a potential buyer with billions to spare.

    We don't yet know just how much interest Nokia has secured, but names like Facebook have been brought up when discussing companies that are said to have demonstrated some degree of interest in Nokia's pitch.

    So what is the pitch exactly? "Nokia is seeking more than 3 billion euros ($3.2 billion) from a sale of the unit [maps operations, known as HERE]," Bloomberg reports, citing sources that wish to remain unnamed.

    Although Nokia's mapping assets have shed significant value over time, there is still some worth to the unit -- worth that could potentially be augmented in the right hands. But for now, it's not exactly clear whose hands are extended to take HERE off of Nokia's hands. So stay tuned.

    Source: Bloomberg

  2. #2
    This is not a small thing. Nokia Maps includes NAVTEQ. That is one of only three main providers for map data - for everyone else in the world. NAVTEQ is probably the main map data provider in the automotive space, and also provides all of Garmin's map data. They also provide the data for SiriusXM traffic, Yahoo & Bing maps, and other big deals as well.

    Where this gets interesting is that NAVTEQ's two main competitors are Google and TeleAtlas (Tom Tom). Apple gets a lot of their map data from TeleAtlas.

    So a deal like this would mean Apple would then own much of their own map data like Google, and it would undercut Microsoft (who would presumably then go to TeleAtlas?). Apple would also then probably start being able to leverage more auto companies to support car-play integration instead of native NAVTEQ navigation. How it would impact Garmin & Lowrance devices is fuzzier but certainly a lot of Garmin devices compete with iOS. Until iOS devices get more sea worthy - Lowrance is not a huge competitor...

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