Senior VP of Design at Apple Jony Ive and designer Marc Newson were present at the Apple Watch gala that took place recently at restaurant Carlo e Camilla in Segheria, Milan. It was noted that certain guests who were important, received custom colored Sport Bands along with their wearable devices. There were pictures posted onto Instagram of the event.

Wife of Beretta firearms CEO Franco Beretta, Umberta Gnutti Beretta was seen choosing a Sport Band from 15 different color choices for her smartwatch. The colors varied from bright reds to light pastels. Other big named people were also present at the gala, as fashion blogger Audrey Tritto had a picture of name cards of guests at her table.

At Tritto’s table was Ive, Newson, and his wife, Dom Perignon’s cellar master Richard Geoffroy, Vogue Italia’s editor-in-chief Franca Sozzani and her sister, among many others. On the same day Newson and SVP of Worldwide Marketing at Apple, Phil Schiller, debuted the Apple Watch at the Salone del Mobile design fair. More and more people are receiving the wearable device earlier than the official release date. We guess either being famous or well-known will always be more beneficial in some ways.

Source: Instagram via 188e76 and audreyworldnews