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Thread: Apple's Head of Environmental Efforts Talks about the Company's Green Initiatives

  1. #1
    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple's Head of Environmental Efforts Talks about the Company's Green Initiatives

    Lisa Jackson, Apple’s head of environmental efforts, recently addressed several issues including the company’s relationship with federal regulators and its global carbon footprint in a new interview at The Wall Street Journal’s “Eco:nomics” conference last week.

    As part of her interview, in a question on whether federal politics are becoming more or less important to Apple, Jackson said that although “in no way” does she want Washington to believe it isn’t relevant to the company, Apple “owes something back” in the form of applying its innovation to clean energy and resource efficiency. She argued that a private sector for example makes it easier for federal policy makers to believe that it’s possible to be profitable while still being environmentally responsible.

    That being said, she did suggest that she feels regulations are “constraining innovation” in some respects. An example of this situation includes removable batteries. As most of you probably already know, the batteries in most Apple products aren’t removable which makes the devices harder to reuse and the batteries more difficult to recycle. Jackson had the following to say regarding the matter:

    Our products get smaller and smaller and smaller. There's a huge efficiency of resources there. So before you tell me that we need to be able to remove a battery or you decide what makes sense in terms of how we build our products, let's understand the life-cycle impact.
    When the topic of Apple’s carbon footprint surfaced, Jackson asserted that with the company’s First Solar deal, all of its US facilities will be fully powered by renewable energy. It was observed that Apple’s US operations account for just 2% of its carbon footprint but Jackson ended up countering the statement by stating that 70% of the company’s footprint is linked to “facilities that don’t have the Apple logo outside” with another 22% being generated by customers.

    She continued by admitting that in the past 10 years, Apple hasn’t had much influence on the 70% of its footprint outside of its direct control. This includes manufacturers and suppliers, some of whom happen to be across the world in countries such as China, Japan and Indonesia. Despite this, the company is continuing to try to positively maintain an eco-friendly footprint.

    Source: The Wall Street Journal

    Twitter: @AkshayMasand

  2. #2
    Green would be if they made it easier to replace components in their products without trashing the whole thing (i.e., non-soldered RAM on the motherboards, easy to remove batteries, etc). Apple = green? My @55.

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