Since September of 2014, rumors have been circulating the web claiming that Apple Beats would be revamping the streaming music service. Now, The New York Times has new information in regards to the company’s plans and even confirmation on previous rumors of the music service. The report also talked about the Cupertino-based company’s interest in exclusive album releases as well as their revamp of iTunes Radio.

First and foremost, it was noted that Apple’s new music service would be mimicking the current Beats Music, with a ‘vivid visual appeal’ and the focus on organized playlists. Then the report said that despite rumors of Apple possibly lowering the monthly price on the service, they will in fact keep the $9.99/month price point and have no free tier, while competing with Spotify and Rdio. Apparently record companies were highly against the company lowering the monthly subscription price.

The New York Times also stated that Beats co-founder Jimmy Iovine and Nine Inch Nails frontman Trent Reznor will both be playing major roles in the company’s music plans. For those who didn’t know, Reznor used to be the Chief Creative Officer before Apple acquired Beats. According to The New York Times,

Mr. Iovine has set the tone of the transformation of Apple's music plans, according to music executives. Mr. Iovine, who reports to Eddy Cue, Apple's head of software and Internet services, has been leading aggressive talks to secure prominent album releases that will be exclusive to Apple, akin to what Beyoncé did when she released her self-titled album on iTunes in December 2013. One music executive involved in the negotiations described this part of the new iTunes as "Spotify with Jimmy juice."
Apple has yet to announce when they would be debuting the revamped Beats Music, but rumors are claiming that they would be doing so at WWDC this year.

Source: The New York Times