It has been reportedly noted that Hewlett-Packard, also known as HP, has ended its long time partnership with Apple Beats. Apparently when the Cupertino-based company bought out Beats Electronics, many companies that had deals with the headphone company had to put an end to their agreements. When Apple acquired Beats, HP had laptops that had ‘Beats Audio’ speakers being sold due to a partnership from 2011. But due to the acquisition, HP was only able to continue making products with Beats Audio technology until the end of last year.

Although the partnership with Beats Electronics ended, HP recently announced that they would be partnering with a new audio company- Bang & Olufsen for their audio needs. The company will apparently be using B&O for their tablets and PCs, as well as other accessories. CNET reports noted,

"We've certainly spent a lot of time working on audio with Beats over the years. I think certainly a lot of learnings both ways in that relationship," Mike Nash, an HP personal-computer and printing vice president, said on a call with reporters Tuesday, soon after the deal was announced. "The opportunity now is to take everything we already know and combine that with some new expertise ... as part of our partnership with Bang & Olufsen."
According to the report, consumers will be receiving HP PCs with B&O branding starting this spring. Bang & Olufsen’s logo and stickers will be added to HP products to showcase the new partnership and new audio.

Source: CNET