Apple CEO Tim Cook noted that the company’s most expensive Apple Watch Edition (starting out at $10,000) will be available in limited quantities at certain stores. This may pertain to a few under construction pop up shops and high-end department stores like Selfridges located in London and Galeries Lafayette located in Paris. It was noted that the smartwatch will be on display in the Wonder Room at Selfridges, which typically showcases luxury watches and jewelry in glass cases. The wearable device will be showcased on the first floor with other European watch brands in Galeries Lafayette and the ground floor at the Isetan Department Store in Shinjuku, Tokyo.

Internationally, certain Apple Watch models will be sold in select fashion stores including Lane Crawford in Hong Kong, Chengdu, Beijing, and Shanghai, Dover Street in Tokyo and London, Colette in Paris, The Corner in Berlin, and Maxfield in Los Angeles. All of the mentioned stores are high-end stores that are based around fashion. Apple is definitely trying to market their device in a fashion-forward way and for something as expensive as the Apple Watch Edition (especially), the Cupertino-based company is trying to develop an one-on-one buying experience like other luxury watch brands. This is not quite possible at Apple Retail Stores as it is always extremely crowded nowadays. According to Women’s Wear Daily,

"The experience of shopping for an Apple Watch is a deeply personal one. The department stores and specialty stores that we're working with are some of the best in the world at offering such experiences, so it was natural for us to see our product there," said Paul Deneve, Apple's vice president of special projects who joined the tech company after years helming fashion houses including Yves Saint Laurent, Lanvin and Nina Ricci. "Given the very focused distribution that we've pursued for this launch, every door that sells Apple Watch will provide a unique experience for every customer that walks in."
Source: Women’s Wear Daily