Apple has reportedly surrendered on one of its key initiatives as it continues to negotiate with music labels on a rumored Beats Music relaunch. The initiative that the company ended up dropping was one where it attempted to lower the cost of the rebooted service to $8 per month. Sources quoted by Billboard are claiming that the labels have held firm on wanting a $10 price tag which is the amount currently charged by Beats Music and by Apple’s main rival in the industry, Spotify. If the Cupertino California company did end up going with the reduced price, Apple would be absorbing the losses themselves.

Just this past week, Re/code was indicating that Apple was still hoping to hit the $8 mark. Both sources ended up agreeing that Apple won’t be offering an ad-supported free tier beyond an initial trial period. The Billboard sources also support the claim that Apple is working to secure exclusives from various musicians and labels. A move such as this could potentially help lure listeners but Apple would have to go out of its way to make it all happen. One of the sources said the following regarding the matter:

Apple is one of the biggest companies in the world. If they want exclusive content, they're going to have to get out the checkbook.
As of right now, details of the relaunch continue to remain a mystery. It’s being speculated that Beats Music will be rebranded under the iTunes label and offer on-demand access to music on the iTunes Store. Some rumors have even pointed towards the Beats Music service to be present on the Android platform as well as the iOS platform. We’ll have to wait and see what actually ends up happening though ultimately.

Source: Billboard, Re/code