According to The Guardian, Apple has recently acquired the British media analytics company, Semetric, in what appears to be a move to roll in the company’s Musicmetric tracking service into its relaunch of Beats Music which is set to debut later this year. The following was mentioned regarding the matter:

In documents filed with Companies House earlier in January, Semetric’s registered address was changed to 100 New Bridge Street in London – the office of law firm Baker & McKenzie, which is also the registered address of Apple Europe Limited.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan,” said Apple in a statement provided to the Guardian, although Semetric declined to comment.
For those of you that didn’t already know, Musicmetric originally launched in 2008 and is known for its ability to expansively track music sales, downloads and social networking statistics for artists and labels. In 2013, the startup also struck a deal with Spotify to integrate its data into Musicmetric’s profiles for users.

The acquisition doesn’t come as a surprise as it was previously reported that Apple would be revamping the Beats Music streaming service in 2015. Rumors are even speculating that Apple would be doing this with an industry-leading $5 monthly subscription cost. Apple is looking to offer musicians and music labels a way to track their iTunes and social networking statistics with Musicmetric despite the fact that both companies have yet to specify their plans.

We’ll have to wait and see what happens as progress is made on the Beats Music revamp. It’s likely that the acquisition will help improve the resulting service or be incorporate somehow.

Source: The Guardian