In what is poised to be a banner year for Apple, the venerable Mac maker is taking no chances with the favor it holds among lawmakers in Washington D.C. According to a new report from Bloomberg, Apple has stepped up its lobbying presence and related expenditures in the nation's capitol.

It's no secret that in recent weeks, Apple CEO Tim Cook has been all over D.C., with photos emerging of Cook with prominent U.S. Senators like Orrin Hatch. Bloomberg proposes in its coverage Tuesday that Tim Cook has been personally building relationships in D.C. that could be integral to its future product releases.

"It’s all part of a broader push by Cook, who took the reins in 2011, to make the Cupertino, California-based company more open while laying the groundwork for new products that naturally attract more government scrutiny," the report notes. "That includes Apple Watch, the smartwatch arriving in stores this year, which has applications that track user health data."

Representatives for Apple aren't speaking to the issue, but all signs point to a stringer-than-ever lobbying force in D.C. by Apple. “They’ve learned what others before them have learned -- that Washington can have a great effect on their business,” Larry Noble, senior counsel at the Campaign Legal Center, is quoted in the report.

Source: Bloomberg