Apple recently started its “Start Something New” ad campaign where it highlights digital art work created through a combination of both iOS and Mac hardware and third-party software. The art gallery showcases the potential of Apple products – a project which launched on its Japan website last week. Featured artists whose work has been showcases include Austin Mann, who illustrated the photographic potential of Apple’s current-generation iPhones using stock hardware and the third-party photography app, VSCO Cam. Other photographers include Marcelo Gomes, Jingyao Guo, Christian Weber, Jared Chambers, Alistair Taylor-Young, Chad Riley and Jimmy Chin.

Another big focus of the campaign was illustration where several featured iPad artists create images using a variety of apps such as Brushes 3. Here Nomoco’s ethereal portraits and artistic duo Craig & Karl’s pieces came to life through various iOS apps. The work of filmmakers was also highlighted with Universal Everything’s Matt Pyke using his iPhone 6 to capture high contrast moving images, then tweaked speed, color and other settings to end up with a film bearing almost painterly qualities. Last but not least, several Mac creative also showed off paintings and movies produced on iMac using iDraw and Final Cut Pro.

Those of you interested in seeing the artwork can do so by hitting the source link below!

Source: Apple