Apple shares reached another major financial milestone recently crossing the $700 billion market capitalization threshold just after trading began on Wall Street today. With AAPL shares trading at an all-time high, Apple appears to be more valuable than it has ever been in the eyes of investors. Before this month’s gains, Apple’s previous record market cap was at $658 billion which the Cupertino California company had reached in September of 2012.

Apple’s stock price was already nearing $120 per share as of this morning with a market cap of around $702 billion. If all of the numbers are just going over your head and you don’t fully understand them, putting them into perspective may help. Apple rival, Microsoft, has a market cap of $394 billion while rival Google is valued at $367 billion (as of Tuesday). Other notable companies include Amazon at $155.24 billion and IBM at 161 billion.

AAPL shares previously fluctuated around the $100 mark until mid-October when the company reported a record September quarter, earning $8.5 billion in profit on sales of $39 million iPhones and 5.5 million Macs. Investors claim to be bullish on demand for the iPhone 6 and iPhone 6 Plus and furthermore have high hopes for the debut of the new Apple Watch in early 2015. We’ll have to wait and see how everything turns out.

Source: Google (Finance) via AppleInsider