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Thread: Beats Releases Ad Featuring Lebron James

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    What's Jailbreak? Akshay Masand's Avatar
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    Default Beats Releases Ad Featuring Lebron James

    For those who don’t already know, NBA season starts on Tuesday, October 28th and Lebron James is preparing to start his first game back at home with the Cleveland Cavaliers. Beats has helped his comeback by starring James in a new advertisement which features him driving in Akron- the place where he was raised and attended school. The video has the same vibe as the World Cup Beats ad, showing everything from Lebron’s intense workout session while wearing the popular Beats headphones to his younger days when he played basketball in school, his old apartments, and his biggest supporter- Mom James.

    The narrator is Lebron James’ Mom who starts the video off with:

    “Akron is home. This is the city that raised you. I’m so proud of you, welcome home son. “

    Then you hear ‘Take Me To Church’ by Hozier, while watching the series of events pass by. The video closes out with James’ Mom saying:

    “Don’t ever forget where you came from” before cutting to the end of the song.

    Beats commercial was definitely a heartfelt one and one that hits home all while welcoming back James. The advertisement has been out for two days and the video is almost close to 5,500,000 viewers. You did it again Beats, you did it again.

    Source: YouTube (via Beats)
    Last edited by Akshay Masand; 2014-10-21 at 06:40 AM.

    Twitter: @AkshayMasand

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