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Thread: VIDEO: IKEA Hilariously Mocks Apple in New Catalog Ad

  1. #1
    What's Jailbreak? Michael Essany's Avatar
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    Default VIDEO: IKEA Hilariously Mocks Apple in New Catalog Ad


    IKEA is out with a new ad that even the writers at Saturday Night Live would be proud of.

    The satirical spot shows off IKEA's new paper catalog in a manner strikingly similar to how Apple dramatically presents its products, specifically its iPad.

    “Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar,” explains the video's presenter, Jorgen Eghammer, the “chief design guru” in the clip. “Introducing the 2015 Ikea catalog. It’s not a digital book or an e-book. It’s a book book.”

    Promising an "eternal" battery, the Jony Ive knock-off character adds that “the navigation is tactile touch technology …. content comes pre-installed, via 328 high-definition pages of inspiring home furnishing ideas.”

    It's hilarious and worth a look if you haven't already checked it out.



    Source: IKEA

  2. #2
    My iPhone is a Part of Me
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    LOL! That's brilliant!

  3. #3
    Love it, what's apple going to do now on the 9th !
    Just go ahead with their Jonny Ive - chief guru ad ?
    Difficult if it goes viral

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    顶iKea

  5. #5
    I'm disappointed that they did not call it the iKea

  6. #6
    I am sure that Crapple is about to file a lawsuit against Ikea for having a "rectangular shape that users can interact with" and "use of the letter 'i' in their product".

  7. #7
    lol, this make my day.

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