On Tuesday, as shares of AAPL climbed back above $100, Morgan Stanley analyst Katy Huberty added fuel to the fire, serving up a host of reasons to investors as to why shares will likely continue to climb in the days and weeks ahead.

"Think the iPhone 6 cycle will play out like the iPhone 5? Morgan Stanley’s chief Apple watcher thinks you’re wrong," Fortune reported today, citing Huberty's robust list of reasons why a game-changing product release cycle lies ahead for Apple.

According to Huberty's analysis, the appeal of Apple stock is particularly strong today, mostly due to the stock's low institutional ownership, improved management team, freshly acquired companies, increased cash return program, bigger R&D investment, stabilizing profit margins and a booming services business.

"Even after the recent move in the stock, the top 100 institutional owners of Apple shares hold a 2.3% position in their portfolios on average as compared to 4.5% at the prior peak in 2012," Huberty writes. "This is well below Apple's S&P 500 weighting of 3.4%."

"CEO Tim Cook now has the bench in place to execute on new product categories," Huberty asserts.

To read the complete rundown of reasons why Huberty is optimistic, click here.

Source: Fortune