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Thread: Apple TV to Launch NFL Now App in Late August

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    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple TV to Launch NFL Now App in Late August

    We are 30 days away from the kickoff of the NFL, and a new NFL Now service will be launched on the Apple TV in late August. According to an NFL employee, the NFL Now service will have a specific app for the Apple TV and the source even provided a photo of the app, which is being tested right now.

    For those of you who didn’t know, back in January of this year, the NFL Now app was introduced and it provided news broadcasts, on-demand highlights, and extensive archives. The release is expected to take place sometime in late August, however, according to a source it may launch as soon as next week. Below is the list of content included in the NFL Now app:

    - Original Content Created for NFL Now: From the NFL Media studios in Los Angeles, NFL Now will create original content — news updates, shows, features, and more — designed specifically for digital platforms.

    - Highlights of NFL Action:NFL Now will have extensive highlights of the best plays from NFL games, including a premium instant highlights service during the game window. Subscribers will be able to follow along with the action so they never miss a big play by their favorite team or fantasy players. After games end, relive the highlights from every game.

    - Content Produced by NFL Clubs: Each of the NFL clubs is constantly producing content for their team-specific platforms from practice updates to locker room interviews and players features. The NFL Now stream provides a next-generation platform to deliver this team content to fans.

    - NFL Films Content: With more than 100 million feet of film in its library and more than 110 Emmy Awards, NFL Films programming, including America’s Game, The Top 100, and the two-time Emmy-nominated series “A Football Life,” will be part of NFL Now.

    - & NFL Network Content: NFL Now will utilize select and NFL Network video content to augment each fan’s NFL Now content stream.

    - Live Events, Press Conferences, and Shows: From league and team press conferences, to the Pro Football Hall of Fame induction weekend and the yearly release of the NFL schedule, NFL Now will share important moments from across the NFL calendar.
    The Apple TV has always had NFL content previously via ESPNNow, but this new app marks the first one dedicated to football exclusively. There is no word yet on whether NFL Sunday Ticket will be released on the Apple TV as a digital push, despite the NFL showing interest in expanding availability.

    The ESPN Now app will also be launched for the iPad, iPhone, iPod Touch, as well as on the web, the Xbox and Roku.

    Source: 9to5Mac
    Last edited by Akshay Masand; 2014-08-05 at 07:04 AM.

    Twitter: @AkshayMasand

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