An Idaho-based startup book analytics recommendations service called BookLamp has apparently been bought out by Apple for anywhere between $10-$15 million. The news confirmation comes from TechCrunch and Re/Code:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.
BookLamp’s most popular system is called the Book Genome project- it recommends book titles to users based on language analysis and previous book ratings by other users. This service is very similar to Pandora’s music service, hence the nickname, ‘Pandora for books’. The service could definitely improve Apple’s iBooks service by providing better categorization, search, and recommendations.

TechCrunch reported that many employees from BookLamp moved to California when they announced the Book Genome Project was shutting down. It was then that Amazon and Apple were both interested in the company and wanted to acquire it. Now, Apple has BookLamp meanwhile Amazon has GoodReads.

The Idaho-based company has two offices, one in Idaho and the other in Cupertino. However, TechCrunch reported that all employees work at Apple now, to improve Apple’s iBooks service and no one actually works in either of the two offices.

Source: TechCrunch, Re/Code