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Thread: Sales of Apple’s Macs Slide in Q2 as PC Market Rebounds

  1. #1
    What's Jailbreak? Akshay Masand's Avatar
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    Default Sales of Apple’s Macs Slide in Q2 as PC Market Rebounds


    Apple’s share of the US computer market has slipped once again during the second quarter of 2014 despite a global trend towards growth in the PC marketplace after tables like the iPad cannibalized sales. According to preliminary results from IDC for the June quarter, Apple continued to bleed market share in the US PC industry, ending the three-month period as the only top-five PC vendor to have ceded ground year-to-year.

    For the quarter, Apple held 10% of the market on shipments of about 1.68 million Macs, down from 10.9% in the year ago period. The company’s growth shrunk 1.7% year-over-year, leaving Apple in fourth place behind HP, Dell and Lenovo. IDC data had HP leading the US market with a 27.3% share on 4.6 million unit shipments, up 2.1 points from 2013. Dell, in second place, also showed gains, moving from 24.3% market share in 2013 to 25.7% in the three months ended June. Year-to-year growth for HP and Dell stood at 15.6% and 12.9% respectively.

    Lenovo’s share of the market ended up hitting 11.5% on 1.9 million shipments, up from 9.8% last year. The Chinese company exhibited the highest growth out of the top-five OEMs, jumping 24.7% year-over-year. Rounding out the top five, Toshiba managed to clear the one million units shipped milestone to claim 6.1% of the market. Growth was strong over the three-month period, adding up to 20.6% change from last year.

    What spurred the strong PC market performance were businesses looking to replace aging computers that were running Microsoft’s Windows XP, which is no longer supported by the software giant according to IDC. On the consumer side, low-end computers like Chromebooks drove sales to help even out cannibalization from tablet services. Senior Research Analyst at IDC’s Worldwide PC Trackers, Jay Chou, had the following to say regarding the matter:

    The better than expected results seem to arise from two places. One encouraging factor was a good intake of lower-end systems, including Chromebooks, which coincides with the recent slowing in tablet growth and perhaps signals the beginning of some stabilization on the consumer side. In addition, a sizable number of PCs are still running Windows XP and the impetus to upgrade them continued to boost shipments in the second quarter.


    A separate report from Gartner also put Apple as the fourth-place PC vendor in the second quarter with a 10.6% share of the market on shipments nearing 1.7 million. That figure is down from the same time last year when Apple shipped about 1.68 million Macs to take an 11.5% market share. The research firm corroborated IDC’s report by noting Apple as the only top-five PC maker to post negative growth year-over year, dipping 1.3% from 2013.

    Gartner’s report also claims HP, Dell and Lenovo took the top-three spots, with share of 27.7%, 26% and 11.5% respectively. Lenovo was seen as the largest driver of growth being up 20.3% year-to-year, though HP was close behind with 15.5% followed by Dell’s 12.3% growth. Toshiba was named as the fifth-place finisher for the second quarter, netting 6.4% of the market on over 1 million unit shipments, up from 5.8% in 2013. The Japanese company exhibited second-highest growth at 18.5%.

    There appears to be a slight disparity between the two reports, however, as IDC found the US PC market to have grown 6.9% year-over-year, while Gartner puts the number closer to 7.4%. Gartner points out that its data is limited to desk-based PCs, notebooks and Ultramobile Premium, the latter of which includes Windows 8 tablets. Devices on the lower-end of the spectrum such as Chromebooks and other tablets were disregarded. On a global scale, IDC said PC shipments fell 1.7%, though performance was better than expected, meaning the market may be leveling off. As for Gartner, the firm found worldwide shipments actually growing 0.1 points from 2013 on an unusually strong performance from HP.

    Source: Gartner, IDC

    Twitter: @AkshayMasand

  2. #2
    I'm guessing because of the amount of games released this year.

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