As MMi first reported last month, Apple was recently quick to jump on an opportunity to gain some significant eBook sales while Amazon's intense disagreement and negotiations with Hachette continued.

As Hachette's ongoing legal skirmish with Amazon persisted, Apple rolled out a number of the publisher's titles to iTunes iBookstore at fantastic prices.

It turns out, however, that Amazon no longer wants to lose big business to Apple. Consequently, the online retail giant is now extending an olive branch to Hachette in hopes of reaching a deal.

"Amazon made the proposal in a letter sent in recent days to a handful of authors and agents. Under the proposal, Amazon and Hachette, a unit of Lagardere SCA, would each give up their share of e-book sales, with the authors getting all of the revenue," the Wall Street Journal reported Tuesday. "
Hachette, however, isn't willing to play ball.

The publisher is quoted by the WSJ saying that Amazon "has just sent us a brief proposal. We invite Amazon to withdraw the sanctions they have unilaterally imposed, and we will continue to negotiate in good faith and with the hope of a swift conclusion."

And the war goes on.

Source: WSJ