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Thread: Google Continues its Spree of Acquisitions by Announcing Purchase of Songza

  1. #1
    What's Jailbreak? Akshay Masand's Avatar
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    Default Google Continues its Spree of Acquisitions by Announcing Purchase of Songza

    Google continued its recent spree of acquisitions by announcing its purchase of curated music streaming service, Songza, for an undisclosed sum. The deal was confirmed by both Google and Songza, with the music streaming service saying its 40-member team will be assimilated by the search giant in what could be a response to Apple’s recent Beats buy. According to a post on Songza’s website, no immediate changes to the platform are planned though Google is supposedly investigating incorporation of the firm’s tech into Google Play All Access Music and the forthcoming YouTube music streaming service.

    For those of you who didn’t know, Songza is known for its “Music Concierge” curating song picker, which works off of time rather than song search-based playlists. With the buy, Google appears to be countering Apple’s acquisition of Beats, which won the company curated music streamer Beats Music. Curation is apparently the next big thing for Internet radio.

    With a user base of 5.5 million people, the free Songza is one of the smaller streaming services in the market, though Apple’s own for-pay Beats Music was reported to have 250,000 subscribers after three months of operation. The number was up from an estimated subscriber base of 115,000 as of March. Songza is far behind the 40 million users of Apple’s own iTunes Radio, Spotify’s 40 million subscribers and Pandora’s huge 70 million users.

    Apple bolstered its streaming offers when it purchased Beats Music as well as Beats Electronics for $3 billion in May. At the time, Apple was estimated to have spent $500 million for Beats’ streaming product while the rest went to the firm’s hardware arm, which is responsible for the Beats by Dre headphone lineup.

    Source: Songza, The Wall Street Journal

    Twitter: @AkshayMasand

  2. #2
    Goodbye Songza

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