This morning in San Francisco at its F8 conference, Facebook showed off its forthcoming mobile ad network called Facebook Audience Network (FAN). Consequently, Facebook is squarely stepping up to challenge Apple, Google, and other tech titans already heavily invested in mobile advertising.

As widely rumored, the ad network will serve as a means for developers to make money without having to sell their own ads. In short, developers can integrate code to run FAN in banner ads. Within a few months, developers and advertisers will be able to take advantage of everything the Facebook ad network has to offer.

“Facebook ads work because they’re personal, relevant and easy to measure on both desktop and mobile,” Facebook says. “The Audience Network brings these same powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns.”

The Facebook Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences. It features the same measurement tools marketers use for their Facebook ads, too.

“The Audience Network is starting with advertisers looking to drive app installs or app engagement,” Facebook revealed today. “We’ll expand to include additional marketing objectives in the future.”

Source: Facebook