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Thread: Apple’s New $899 MacBook Helps Company Tap into $63B-Per-Year Notebook Market

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    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple’s New $899 MacBook Helps Company Tap into $63B-Per-Year Notebook Market


    The new 11-inch MacBook Air recently released by Apple is the company’s most affordable notebook in its history. One analyst predicted that Apple’s new MacBook Air pricing will help Apple gain an edge in the ongoing competition against the Windows PC market. Typically, Windows PCs have a price range between $500- $1000 with about 100 million units sold annually. J.P. Morgan analyst Rod Hall predicted that this market segment is worth $63 billion a year.

    With the recently launched MacBook Air line and a lower entry price of only $899 for the 11-inch model, Apple has made themselves an extreme competitor in the notebook industry. The base price of the 13-inch model has also dropped to $999 and both models run on Intel Haswell processors, which boost all-day battery life.

    Hall had previously suggested that Apple needed to create a more full featured version of iOS, that would introduce mouse and keyboard support to the company’s mobile operating system. However, with the recent price drop, Hall admitted that it was an easier method of addressing the sub-$1000 market compared to his “more technically complicated suggestion.”

    Apple had previously achieved an $899 price point with its polycarbonate MacBook back in 2011, but it reflected discontinued hardware and was only available to education buyers. The new $899 MacBook Air however, is available to everyone, has a faster processor and is an updated model.

    Source: JP Morgan via AppleInsider

    Twitter: @AkshayMasand

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    iPhone? More like MyPhone
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    Nice!

  3. #3
    Good **** bout to buy one later on

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    iPhone? More like MyPhone Colwood's Avatar
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    Can't find it for 899 on the website
    Last edited by Colwood; 2014-05-01 at 09:11 PM.

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