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Thread: Apple Takes No. 1 Spot as Most Valuable "Billion Dollar Brand" in the US

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    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple Takes No. 1 Spot as Most Valuable "Billion Dollar Brand" in the US

    According to a recently released report, Apple is the most valuable billion-dollar US brand name. The Cupertino California company topped a list of 500 firms including branding heavyweights such as Google, Microsoft, Coca-Cola and McDonalds. The report claims Apple’s brand is worth $104.6 billion, putting it comfortably ahead of runner up Google’s $68.6 billion valuation according to the Silicon Valley Business Journal.

    As noted by the publication, Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company’s brand and combining the result with expected future revenue. Overall, tech companies took five of the top ten spots, with Microsoft coming in third, GE in fifth and Amazon in seventh. The tech sector dominated the list and accounted for 23% of the total.

    Unsurprisingly, Silicon Valley in particular is home to seven of the top 50 companies including Intel, Cisco, Oracle, Hewlett-Packard, eBay, Facebook, PayPal and Yahoo. California came out as the No. 1 state by brand value with its companies generating a total of $484 billion.

    We all knew Apple was going to be on the list but to see it at the No. 1 spot and in the lead by a significant amount is still a bit shocking.

    Source: Brand Finance via Silicon Valley Business Journal

    Twitter: @AkshayMasand

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