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Thread: Apple CarPlay Partner iHeartRadio Shares the Experience of Working with the Framework

  1. #1
    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple CarPlay Partner IHeartRadio Shares the Experience of Working with the Framework

    Apple recently announced CarPlay earlier this week at the Geneva Auto Show, bringing Siri-powered messaging, voice calling and streaming music to the car dashboard. Brian Lakamp, president of Digital for Clear Channel Media and Entertainment, talked with Michael Grothaus of Fast Company about iHeartRadio’s experience as an early adopter of Apple’s new in-car technology. For those of you that didn’t already know, iHeartRadio is an internet radio service that pulls music programming from 800 Clear Channel radio stations across the US along with other sources. It was one of only four streaming music products that Apple selected as a launch partner for its CarPlay service.

    The following was mentioned regarding the matter:

    "Apple is pretty selective about how they disclose information," says Lakamp. "Apple made us aware of the opportunity. We were enthusiastic to participate and then worked closely with them to build the demo that they just demoed in Geneva."
    The iHeartRadio service along with other launch partners had early access to Apple’s private CarPlay API. Lakamp didn’t provide a timeframe for how long it took the company to add CarPlay integration to its app, but did confirm the process was “fairly quick.” He continued by noting that it could add CarPlay to its existing iOS app without having to create a new app dedicated to the Apple technology. The following was mentioned regarding the matter:

    "The way that Apple constructed this is a relatively thin layer that we need to build to copy existing apps that move some of the control and command structure to the console," Lakamp says. "Then the console simply acts as a remote control to your app. It was a relatively light integration." [...]

    "Apple provided twin lanes for the UI and a framework for the UI to operate within, and so made that part of it relatively easy as well. It's a relatively straightforward directory structure and a player structure that has a limited set of controls, or limited set of things you can do. They've got a consistency of feel on the platform, as you might expect from Apple, and a simplicity around how you browse through a menu of choices," says Lakamp.
    As of right now, Clear Channel, which owns and operates AM and FM media stations isn’t afraid of the competition presented by Apple, even if CarPlay does provide “a simple, clean, elegant approach” to connecting an iPhone to an automobile. These new technologies are “additive, and they’ve extended the opportunity.” Apple’s CarPlay initiative is currently supported by several major automobile manufacturers including Ferrari, Mercedes-Benz, Volvo among others. It is set to debut in select 2014 models and will work with any iOS device that has a Lightning port including the iPhone 5, iPhone 5C and iPhone 5S.

    We’ll have to wait and see how successful Apple’s CarPlay initiative turns out to be but with light integration for third-party app partners, more companies are likely to support the feature.

    Source: Fast Co Labs via MacRumors

    Twitter: @AkshayMasand

  2. #2
    not that I've read anything but could they also sell carplay head units in best buy ect. instead of having to buy a brand new car for this technology?

  3. #3
    iPhone? More like MyPhone HovikGas's Avatar
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    Quote Originally Posted by Silverado1987 View Post
    not that I've read anything but could they also sell carplay head units in best buy ect. instead of having to buy a brand new car for this technology?
    Doubt it

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