Just one day after the arrival of WWE on Apple TV, users of the Apple set-top box in Sweden received access to TV4. For those of you who don’t know, TV4 is one of Sweden’s largest television networks with both live and scheduled programming. Full episodes of TV4 content are available for seven days following the original air date and certain older content will remain always available. The following was mentioned regarding the addition of the channel:

With ‘TV4 Play’ on Apple TV, full episodes of current TV4 Group shows are available to watch for up to 7 days after their original air date. ‘TV4 Play Premium’ subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period. The ‘TV4 Play’ experience on Apple TV also includes play queue support, easy access to a personalised list of favourite shows, and a “resume play” option allowing viewers to pick up watching an episode right where they left off. Select shows are available in HD only through ‘TV4 Play’ on Apple TV, with the number of available HD shows expected to increase rapidly over the coming months.
HD content is currently limited but TV4 says a larger rollout of higher-quality video content will occur in the coming months.

The announcement seems to be consistent with Apple’s push towards improving the Apple TV offerings. We’ll have to see what channels become available in the future.

Source: TV4