Apple recently rolled out its specifications for iBeacons while simultaneously beginning to certify devices that use the technology through its MFi program. Devices that seek approval from Apple to use the iBeacon trademark must broadcast Bluetooth LE in a manner that conforms with Apple’s standards for what can be transmitted over the air. The Cupertino California company will also have more control over what devices are referred to as iBeacons and those that cannot. According to Beekn:

The move means that the iBeacon trademark, which has ended up being applied by the media to a whole slew of devices that act as beacons, will now be used with a bit more control from Cupertino.
For those of you who didn’t already know, major iBeacon initiatives are being undertaken by several store chains and franchise sports such as baseball. The move is an effort being made to connect more closely with consumers and encourage engagement.

Have you been in a situation where you’ve utilized the iBeacon features? If so, what was your experience like?

Source: Beekn