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Thread: Apple Reportedly Buying Israeli 3D Sensor Firm PrimeSense for $345 Million

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    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple Reportedly Buying Israeli 3D Sensor Firm PrimeSense for $345 Million


    Building on rumors from earlier this year, an Israeli financial journal recently reported that Apple “finalized the purchase details” on a plan to pay $345 million to acquire 3D motion and machine vision firm, PrimseSense. The report by Calcalist said that “notice of the transaction is expected to be published in the next two weeks.”

    The acquisition, which hasn’t been confirmed as of yet, was said to have been scheduled to occur at the beginning of November but delayed due to a “legal issue surrounding the partnership of developers.” The company issued a statement to Reuters mentioning the following:

    We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.
    Rumors of the deal first surfaced this summer, when the same news site described Apple and PrimeSense as being in “advanced” talks with a $280 million price tag. For those of you who didn’t know, PrimseSense makes machine vision products that map out 3D environments and track movements of bodies, faces and facial expressions. The firm’s technology was initially applied in the development of the Kinect sensor made by Microsoft for its Xbox 360 and has also been used to create 3D models of interior spaces by Matterport, Qualcomm’s Vuforia 3D immersive gaming platform and to enable iRobot to develop its Ava healthcare robot with the ability to navigate around and interact with people.

    Calcalist speculated that the technology would be used by Apple in the development of television products or potentially wearable devices. The company currently portrays its technology as involving a sensing device outfitted with both standard color video camera and depth image camera that codes a 3D scene, objects within it and their movements using near infrared light invisible to the human eye. The whole process is patented under the name “Light coding.” The camera sensor communicates with an integrated System on a Chip developed by PrimeSense that performs sophisticated analysis of the camera data, enabling the system to map out walls and furniture in a room, capture 3D object shapes and sense bodies, their position, movements and gestures.

    We’ll have to see what comes of the ordeal by waiting until more concrete information is revealed.

    Source: Calcalist

    Twitter: @AkshayMasand

  2. #2
    Go ISRAEL!!!!

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    U.S. companies Should not being doing any business with any racist and apartheid state with numerous UN violations

  4. #4
    Quote Originally Posted by Sagacious-O View Post
    U.S. companies Should not being doing any business with any racist and apartheid state with numerous UN violations
    PrimeSense is not a "state" or a nation or a country. To discriminate against and fault their people/nationality for your negative opinion of their government is racist.

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    doing business with a company that resides and profits within a state or a nation or a country that openly discriminates against anybody not jewish or openly zionist perpetuates the human rights violations that a country like israel continues against the indigenous peoples by a military occupying force. Boycotting, divesting and sanctioning companies belonging to countries that support human rights violations such as South africa during its apartheid is not racist but incumbent on all conscientious humans.

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