What's the hottest new place to find the hottest new apps for iOS?

Believe it or not, it may be Pinterest.

"Over the years, we’ve added extra info to Pins to make them even more useful," the social network said on it sblog. "Recipe Pins list ingredients and cook time, product Pins show you price and availability, and article Pins give you a headline and story description."

These days, however, Pinterest has a more pronounced taste for mobile. Consequently, the hugely popular social platform has just unveiled a new kind of Pin -- "app Pins."

"Let’s say you’re Pinning workout inspiration to your Marathon Training board," the social network proposes. "If you see a fitness app that helps you reach your goals, you can download it right from Pinterest."

Making apps easier to share and promote, it will be interesting to see how effective Pinterest proves to be as a force for promoting and driving downloads of apps.

To learn more, check out Pinterest's "App Pins" announcement here.

Source: Pinterest