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Thread: Apple Retail Stores To Begin Pilot Program Allowing Carrier Upgrade iPhone Sales

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    What's Jailbreak? Akshay Masand's Avatar
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    Default Apple Retail Stores To Begin Pilot Program Allowing Carrier Upgrade iPhone Sales


    The various carrier upgrade programs that most people tend to argue over seemed to have gained enough attention to catch Apple’s eye. Based on recently discovered information, the Cupertino California company seems to be preparing an upgrade to their retail sales plan in an effort to boost sales further. It plans on doing this by starting a pilot program which will allow customers to purchase a new iPhone through carrier upgrade programs such as AT&T Next, Sprint One Up, T-Mobile JUMP and Verizon Edge. For those of you who aren’t familiar with the differences between the various carrier upgrade plans, the folks over at Droid-Life have created an excellent chart explaining the differences between each (hit the source link below to check it out).

    As one might expect, the pilot program is likely an effort that Apple is jumping on in preparation for the upcoming iPhone 6. The Cupertino California company probably doesn’t want to miss out on any sales for their next-gen flagship iPhone and as a result, is planning on starting the pilot program in their retail stores in late August. The source claims that Apple Store employees will be training for the new pilot program between August 10th and August 28th. Coupled with improvements to the Genius Bar customer service, the Cupertino California company really seems to be aggressively pushing for increased sales.

    Apple appears to be using the trial and error method when it comes to their marketing efforts in this scenario. Last year, Apple sought out the improvement of iPhone sales by adapting AT&T’s and T-Mobile’s pre-paid and month-to-month sales plans in their retail stores. This time, the Cupertino California company will be foregoing the current rules where iPhones purchased at their retail stores must come with a two-year contract or be purchased at full price, unlocked.

    As of right now, the initiative remains unconfirmed and may potentially be cancelled last minute. We’ll all find out soon enough though.

    Source: 9to5Mac

    Twitter: @AkshayMasand

  2. #2
    My iPhone is a Part of Me Donnutt's Avatar
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    This is good news, it means that hopefully by September, you will be able to pre-order an iPhone 6 through AT&T Next.

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