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Thread: T-Mobile Unveils 'Un-Carrier 4.0' Initiative at CES14

  1. #1
    What's Jailbreak? Michael Essany's Avatar
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    Default T-Mobile Unveils 'Un-Carrier 4.0' Initiative at CES14


    On Wednesday, T-Mobile dished all the details related to its new Un-Carrier 4.0 initiative, which could bring a slew of new iPhone users to the nation's fourth largest wireless carrier.

    As anticipated, the program addresses one of the biggest potential drawbacks of making an early switch to a new mobile carrier: contract termination fees. But now, T-Mobile says "We're giving families a 'Get Out of Jail Free Card."

    T-Mobile is offering to pay a consumer's early termination fees resulting from their transition from AT&T, Verizon, or Sprint to the so-called Un-Carrier.

    With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line, the company confirmed today.

    “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind,” says John Legere, president and chief executive officer of T-Mobile.

    So, will the new program prove successful for T-Mobile? Although time will only tell, many industry watchers and analysts are optimistic about the boost in subscriber growth T-Mobile may enjoy from this rather bold initiative.

    Source: T-Mobile

  2. #2
    My iPhone is a Part of Me buggsy2's Avatar
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    AT&T pricing sux, but isn't their and Verizon's coverage much better than T-Mo or Sprint? So unless your specific usage area gets good coverage by T-Mo, there's still no incentive to switch.

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  4. #3
    About time some real "shake-up" happens in the cellular industry.

  5. #4
    This is huge! A very good marketing strategy.

  6. #5
    Quote Originally Posted by buggsy2 View Post
    AT&T pricing sux, but isn't their and Verizon's coverage much better than T-Mo or Sprint? So unless your specific usage area gets good coverage by T-Mo, there's still no incentive to switch.
    In some areas, for sure that's true. But T-Mobile's coverage has been improving. They lag in LTE coverage right now, but their HSPA+ speeds aren't that far behind AT&T's LTE speeds. A family of four typically pays around $250/month with AT&T (all four with 3Gb caps and no text messaging). This becomes about $180/month with T-Mobile and that includes unlimited texts, truly unlimited data, 2.5Gb of tethered data for free (no need for MyWi and no more worries about harassing emails or texts from AT&T!) and free unlimited international data. This deal is going to be very tempting to a lot of folks especially if you live and work in an area that has good T-Mobile coverage.

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    Livin the iPhone Life Carvensno's Avatar
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    That's all fine and dandy till you read the fine print and the reality of there marketing scheme.

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    Grumpy *T*'s Avatar
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    What's going to happen is that someone is going to use this to get of their contract, switch to t mobile for a week, and then go to verizon.

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  10. #8
    Quote Originally Posted by *T* View Post
    What's going to happen is that someone is going to use this to get of their contract, switch to t mobile for a week, and then go to verizon.
    They ain't stupid. I'm sure u got to sign a contract with them.

  11. #9
    Default Att sucks!!!!
    I love T-mobile. Never had any coverage issues but with ATT I did have signal drops all the time. ATT nickel and dimes you to death and they cheated people with the throttling crap way back but with T-moible superfast speeds and unlimited speed and bandwidth. Glad to see ATT getting hammered from this. I wish they had this when I bought myself out of their contract. Adios ATT, you will never see a dime of my money again.

    Stryker1

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    Green Apple femibrim's Avatar
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    Sayonara to AT&T from Gainesville, FL switched to T-Mo 3 days ago! After 6 years of AT&T I am NOT going back!!

  14. #11
    I'm making the switch to T-Mobile too

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    Retired Moderator Orby's Avatar
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    Quote Originally Posted by kosher1 View Post
    They ain't stupid. I'm sure u got to sign a contract with them.
    Number porting, device trade-in, and new device purchase are all required. I think that the ETF funds come on a prepaid credit card instead of a bill credit, which is kinda nice (but you'll be out the full ETF in the two months or so it'll take T-Mobile to analyze your final ETF bill and issue you the card). Device credit I believe is purely bill or down payment credit.

    So if you walked a week (or two months) later, you'd still be on the hook for all the telephones at full retail price, plus the service cost in the interim. I doubt it'd be worthwhile to walk out leaving T-Mo holding the bag, but then again, I'm kind of a "good faith dealings" guy.

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    Livin the iPhone Life javiert30's Avatar
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    Anotherone leaving AT&T soon here...

  18. #14
    Same here AT&T hasta la vista
    pain & time and glory

  19. #15
    They’re really grabbing headline with the “we’ll pay your ETF” headline, but people need to read the “you must surrender your phone and buy one on our installment plan” fine print. No Bring Your Own allowed.

    I pay $140 for 2 phones on Verizon: and iPhone 5 and 5S. If we move over and get comparable phones (5C 32GB and 5S 64GB) I would have to plunk down another $200 upfront for to get my 5S back and still be paying roughly the same amount monthly with weaker coverage.

    No thanks.

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  21. #16
    Green Apple
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    Quote Originally Posted by fleurya View Post
    They’re really grabbing headline with the “we’ll pay your ETF” headline, but people need to read the “you must surrender your phone and buy one on our installment plan” fine print. No Bring Your Own allowed.

    I pay $140 for 2 phones on Verizon: and iPhone 5 and 5S. If we move over and get comparable phones (5C 32GB and 5S 64GB) I would have to plunk down another $200 upfront for to get my 5S back and still be paying roughly the same amount monthly with weaker coverage.

    No thanks.
    But no unlimited data with Verizon, if you travel outside the US you would have international data. You wouldnt have to give anything upfront they break up the cost of the phone. With that said EVERYONE knows Verizon has Coverage same with ATT. But you have to admit it caught your attention.

  22. #17
    Quote Originally Posted by nextgenius View Post
    But no unlimited data with Verizon, if you travel outside the US you would have international data. You wouldnt have to give anything upfront they break up the cost of the phone. With that said EVERYONE knows Verizon has Coverage same with ATT. But you have to admit it caught your attention.
    Yep, as I said it's a great attention grabber, but the fact that you have to turn in your old phone and buy theirs on their plan makes it almost worthless ot 95% of the population. For me in particular, I would have to drop an additional $200 AND not have any additional monthly savings. Unlimited data could be nice for a very small number of people and international nice to an even smaller number, but in reality very, very few people will have a true benefit from this.

  23. #18
    Quote Originally Posted by fleurya View Post
    Yep, as I said it's a great attention grabber, but the fact that you have to turn in your old phone and buy theirs on their plan makes it almost worthless ot 95% of the population. For me in particular, I would have to drop an additional $200 AND not have any additional monthly savings. Unlimited data could be nice for a very small number of people and international nice to an even smaller number, but in reality very, very few people will have a true benefit from this.
    As nextgenius pointed out, you wouldn't need to put $200 down.

    The easiest apples to apples comparison is to look at the basic cost of the service, assuming the phones are owned outright. T-Mobile is the only carrier that truly gives you a price break if you own your phone. They are much cheaper per month than AT&T or Verizon.

  24. #19
    Damn, I'm just gonna pay AT&T my early termination fee, which should be like $165 right now, get my phone unlocked, and bring it over to T-Mobile. I'm gonna go down to my local store which is 2 blocks away, see how their service is regarding LTE in my area.

    If not, I'll look into Net10 prepaid, I hear they use AT&T as their backbone.

  25. #20
    Quote Originally Posted by NSXrebel View Post
    Damn, I'm just gonna pay AT&T my early termination fee, which should be like $165 right now, get my phone unlocked, and bring it over to T-Mobile. I'm gonna go down to my local store which is 2 blocks away, see how their service is regarding LTE in my area.

    If not, I'll look into Net10 prepaid, I hear they use AT&T as their backbone.
    I worked for Apple up until about 2 months ago. Sometime last fall, T-Mobile was starting to close down access to their network for anyone using an unlocked (factory or otherwise) iPhone. This was a planned phase-out that began the day they started officially carrying the iPhone. If you buy a new iPhone, and it is not specifically for T-Mobile's network, there is a chance it will not work properly on their network.

    Finally, T-Mobile's service plans for the iPhone were not really that much less per month than AT&T or Verizon. If I remember correctly, T-Mobile was in the $70-75 range (with unlimited data), AT&T was about $85, and Verizon was $90 per month for a single line (the AT&T and Verizon plans included 3GB of data).

    As has been said already, do your homework first: Make sure you read the fine print, know what you're getting into, understand all the expenses involved, and ask a lot of questions before you make the switch (especially ask yourself if it's worth breaking your existing contract early, or just waiting it out).

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