The Nike+ Move app which has first highlighted as part of Apple’s iPhone 5S unveiling has recently hit the iOS App Store, promising to turn the handset into an all-day activity tracker. For those of you who didn’t already know, when Apple took the wraps off the iPhone 5S in September, it showed off a new chip dubbed the M7 motion coprocessor, which digests data from the phones built-in sensors by showcasing Nike’s specially made Nike+ Move app.

According to Nike, the app utilizes data from the M7 chip to “capture your every move,” turning the information into “Nike Fuel,” a unit of measurement the company uses to track daily activity levels. The Nike Fuel concept is used in a range of products including the Nike FuelBand SE wearable fitness tracker as well.

The release notes for the app state the following:

Nike+ Move offers insight into when you move, how you move and where you move - and lets you challenge your friends to see who moves more.

  • Win the day by beating your NikeFuel average and watch your goal ring change from Red to Green.
  • See when you are most active throughout the day and how you're doing compared to yesterday.
  • Move more often and win as many hours as you can throughout the day.
  • See how you moved through the day with a breakdown of running, walking, and other movement.
  • See where you're moving and where you move the most each day.
  • Check out how you compare against your Game Center friends or other Nike+ Move users near you.
Since the app takes advantage of the M7 motion coprocessor, compatibility is currently limited to the iPhone 5S. Several developers have already tapped the M7’s motion tracking prowess, although Nike’s app allows users to incorporate data generated by the iPhone 5S with other products in the expanding Nike+ ecosystem.

Those of you interested in downloading the free 8.8 MB app can do so from the App Store.

Source: iTunes