Apple’s recently released TV commercial, released in time for the Academy Awards, focused on the filmmaking process featuring footage captured on the latest iPad Air 2 and a voiceover by acclaimed Oscar-winning director, Martin Scorsese. The 60-second spot, titled “Make a film with iPad” was unsurprisingly shot entirely on the iPad Air 2, throwing a spotlight on student filmmakers attending the Los Angeles County High School for the Arts who scripted, shot and edited three separate projects using the iPad hardware that was provided by Apple.

In the ad, clips of the students’ work are interlaced with behind-the-scenes footage, also captured on the iPad Air 2, all of which plays under excerpts from Scorsese’s 2014 commencement speech to the NYU Tisch School of the Arts. The speech discusses the necessary trials and tribulations inherent to the creative process. Scorsese had the following to say regarding the matter:

For your work, for your passion, every day is a rededication. Painters, dancers, actors, writers, filmmakers, it's the same for all of you, for all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue.
Much like other recent Apple ad spots, the ad for the Oscars seems to play a starring role beside the company’s hardware. The following software was used to help finish the end product: Final Draft Writer, FiLMiC Pro, VideoGrade, GarageBand and Apogee MiC. The ad wrapped up with the infamous tagline, “Everything changes with iPad,” the same phrase that was used in Apple’s music-themed commercial which aired during the Grammys.

Those of you interested in watching the 60-second spot can do so below:



Source: Apple (YouTube)