Groupon, the once-embattled daily deals giant, is still on the comeback trail today, rolling out yet another initiative that takes the company into lucrative new business territories - in this case, the burgeoning high-tech POS market.

The new solutions emerging within the realm of point-of-sale technologies have opened up a world of opportunity to Groupon, which has been interested in playing a bigger role in POS services for some time.

To that end, Groupon is pushing ahead with an iPad-based platform named Gnome. Effectively, the solution renders obsolete the need to present a paper or even mobile coupon in order to capitalize on a daily deal or mobile-based coupon. The platform in question lets merchants redeem Groupon vouchers over Bluetooth or, quite simply, with only a customer’s name, while simultaneously allowing the business to share customer feedback through social channels like Facebook and Twitter.

“When it’s complete, Gnome will serve as an operating system for merchants to run their entire operation and enable them to create real-time promotions that bring customers into their business when they need them the most,” explains Eric Lefkofsky, CEO of Groupon. “Gnome is an important step towards our long-term mission of creating a world where merchants are constantly connected to the Groupon local commerce platform.”

Groupon's new solution will become available to merchants later this year.

Source: The Drum