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Thread: B&N Ends Hardware Business Over Stiff Competition

  1. #1
    What's Jailbreak? Michael Essany's Avatar
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    Aug 2009
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    Default B&N Ends Hardware Business Over Stiff Competition

    Coming up short against the likes of Apple's iPad and Amazon's Kindle Fire, iconic bookseller and Nook-maker Barnes & Noble is pulling the plug on its hardware business.

    The company announced Tuesday that its NOOK segment, which consists of the company’s digital business (including devices, digital content and accessories), saw device sales decline during its fourth fiscal quarter due to lower selling volume.

    Digital content sales, however, increased 16.2% for the full year.

    Looking ahead, the company plans to significantly reduce losses in the NOOK segment by limiting risks associated with manufacturing.

    Going forward, the company intends to continue to design eReading devices and reading platforms, while creating a partnership model for manufacturing in the competitive color tablet market. Thus, the widely popular lines of Simple Touch and Glowlight products will continue to be developed in house, and the company’s tablet line will be co-branded with yet to be announced third party manufacturers of consumer electronics products.
    The venerable bookseller reiterated plans to continue building its digital catalog, adding thousands of eBooks every week, and launching new NOOK Apps.

    “We are taking big steps to reduce the losses in the NOOK segment, as we move to a partner-centric model in tablets and reduce overhead costs,” says William Lynch, Chief Executive Officer of Barnes & Noble. “We plan to continue to innovate in the single purpose black-and-white eReader category, and the underpinning of our strategy remains the same today as it has since we first entered the digital market, which is to offer customers any digital book, magazine or newspaper, on any device.”

    Source: B&N

  2. #2
    My iPhone is a Part of Me AKCHRIS's Avatar
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    Mar 2009
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    Not much you can say. It's hard to Compete with the likes of Apple,Samsung,Asus, ETC...but...It's not a bad tablet. Just not much more to it.

  3. #3
    So, what comes next is an android tablet that runs a Nook app.

  4. #4
    Livin the iPhone Life bigboyz's Avatar
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    Feb 2009
    North East Coast
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    They had a decent run. When you arrive late to the party there are consequences to pay. Some never catch up and others will do whatever it takes just to stay in the game. We shall see what happens next.

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