The phone took about 2 hours to erase all media and data, and then started back up. But now there is a big pineapple on the screen and then a picture of a guy with "npebea" on his shirt. iTunes won't recognize the iphone.

I've searched all the forums for the answer, but I'm not finding it. I've tried holding both buttons down for 10 secs, etc, for iTunes to recognize it as a new phone but no good.

Please help me out here. Thanks.