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  • Users of Microsoft's 'free' Windows 10 find unexpected ads on lock screen
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    Microsoft recently began running advertisements directly on the lock screens of Windows 10 devices, catching users by surprise with marketing on their PCs and tablets.



    A full-screen ad featuring video game heroine Lara Croft began appearing on Windows 10 lock screens this week, inviting users to "Discover the legend within." Gamers are encouraged to purchase the new title "Rise of the Tomb Raider" from Microsoft's Windows Store.

    Some users also took to Twitter back in January to complain about advertisements for the "Minions" movie appearing on their Windows 10 lock screen. The ad featured the titular characters rowing a boat across New York City's East River, complete with multiple links to the Windows Store to buy the hit film.

    Though many users don't realize it, Microsoft's "free" Windows 10 operating system is configured by default to display such ads on the lock screen whenever the Redmond, Wash., software company decides to do so.



    Those running Windows 10 can disable the ads by opening Settings, choosing "Personalization," and then "Lock screen." Once there, uncheck the box for "Get fun facts, tips, tricks and more on your lock screen."

    While Microsoft might characterize its lock screen promotions as "fun," users online expressed a very different reaction.

    "@Microsoft - my OS is not your ad delivery system," Twitter user Kendall Miller wrote in January.

    Windows 10 launched last year as a free upgrade for all Windows 7 and Windows 8 users. The lure of a no-cost update helped propel Windows 10 to installs on more than 200 million devices by the start of 2016.

    Apple's OS X upgrades have been free since 2013 with the release of OS X 10.9 Mavericks. The Mac maker has been awarded patents for ad-supported operating system concepts, but publicly has never shown any inclination to make such a drastic change to its product strategy.
    This article was originally published in forum thread: Users of Microsoft's 'free' Windows 10 find unexpected ads on lock screen started by Caiden Spencer View original post
    Comments 9 Comments
    1. Silverado1987's Avatar
      Silverado1987 -
      Why would anyone be mad at Mac OS?
    1. Christophxr's Avatar
      Christophxr -
      Quote Originally Posted by Silverado1987 View Post
      Why would anyone be mad at Mac OS?
      bcuz itz appl i h8 aple hipstrz so i go agianst teh grain n use windoes like wif teh 95% dekstups we not hipsrs 99% lots of irony lol ok?

      What's really ironic is Apple said to me just now, "No. No, you're not typing like that." Had to go out of my way to turn autocorrect off on a... desktop.
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by Christophxr View Post
      bcuz itz appl i h8 aple hipstrz so i go agianst teh grain n use windoes like wif teh 95% dekstups we not hipsrs 99% lots of irony lol ok?

      What's really ironic is Apple said to me just now, "No. No, you're not typing like that." Had to go out of my way to turn autocorrect off on a... desktop.
      I tried to understand what you said but couldn't. Can someone please translate into plain English.
    1. Caiden Spencer's Avatar
      Caiden Spencer -
      Quote Originally Posted by vinaygoel2000 View Post
      I tried to understand what you said but couldn't. Can someone please translate into plain English.
      Because it's Apple, I hate Apple Hipsters so I go against the grain and use windows like with the 95% desktops. We are not hipsters, 99% of irony lol ok?

      To be honest, I had trouble understanding too but eh?
    1. rkswat's Avatar
      rkswat -
      Wow people ***** about anything.... don't like it turn it off. Simple solution to their non problem.
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Quote Originally Posted by rkswat View Post
      Wow people ***** about anything.... don't like it turn it off. Simple solution to their non problem.
      I mean, yeah you can turn it off but that doesnít mean it isnít annoying.
    1. turdsmoka's Avatar
      turdsmoka -
      As I read this article a dozen ads from modmyi popped up on my screen.
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by turdsmoka View Post
      As I read this article a dozen ads from modmyi popped up on my screen.
      Use the app on your phone or adblocker on your computer.
    1. Bo Troxell's Avatar
      Bo Troxell -
      Quote Originally Posted by vinaygoel2000 View Post
      Use the app on your phone or adblocker on your computer.
      Ads are what help keep this site running. I admit I use Adblocker too. But I have disabled it for our site and click on a few ads to help the cause.