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  • Disney CEO: Apple TV Has the Most Intuitive Television User Interface Ever


    In a recent interview, Disney CEO Bob Iger praised Apple for creating what he believes is the most intuitive television interface ever. The high praise came in an interview with Bloomberg where he was asked about potential future collaborations between Apple and Disney. Though Iger declined to reveal any future plans between the two giants, he did say that Disney has a great working relationship with Apple and he expects that to continue.

    According to Iger, the new fourth-gen Apple TV is a good thing for Disney based on how user friendly the device can be. He claimed that devices that offer a better user experience are ultimately good news for content creators such as Disney. He had the following to say regarding the matter:

    This may sound like a blatant commercial for Apple, but the Apple TV box and the interface that it provides is the best user experience I have seen, ever, for television users. As an intellectual property creator or as a content creator, that's great news for us.
    The endorsement of the Apple TV shouldnít come as a surprise considering the Disney CEO serves on the Apple board of directors and the late Apple cofounder, Steve Jobs, was Disneyís largest individual shareholder thanks to the acquisition of Pixar. The ringing endorsement from Iger bodes well for the future of the Apple TV and its new tvOS App Store, which is dependent on content from third-party creators. Iger himself has served on the Apple board of directors since 2011 and also owns millions of dollarsí worth of AAPL stock.

    Source: Bloomberg via AppleInsider
    This article was originally published in forum thread: Disney CEO: Apple TV Has the Most Intuitive Television User Interface Ever started by Akshay Masand View original post
    Comments 3 Comments
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      This is not testament to how good the AppleTV is, itís testament to how bad the TV interface is. AppleTV, especially if you donít have a BT keyboard/mouse is absolutely awful in Apples drive to simplify everything.
    1. kalpesh78's Avatar
      kalpesh78 -
      Quote Originally Posted by Ambi_Valence View Post
      This is not testament to how good the AppleTV is, itís testament to how bad the TV interface is. AppleTV, especially if you donít have a BT keyboard/mouse is absolutely awful in Apples drive to simplify everything.
      I agree.
    1. unison999's Avatar
      unison999 -
      Bought one on Monday and played with it and here is my problem with the 4th gen Apple TV.
      The remote:
      1. It will register accidental touch quite often often so I have to cancel or hit delete button a big problem when you are entering login email and password.
      2. I am having problem with power button being touched continuously on my Samsung TV (IR sensor registers bunch of button being pushed), I am going to lock the remote in a safe (so no signal escapes) and unplug the Apple TV to be sure it is the cause and not because of TV dying.