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  • Apple Reportedly Acquires VR Company Faceshift

    Reports have surfaced that Apple has made a key acquisition in the virtual reality space, this time in the form of a company called Faceshift.

    How much Apple paid for the Swiss VR tech maker is unclear. As of this writing, Apple isn't commenting publicly on the speculation following an initial wave of reports from TechCrunch, Business Insider, and VRJournal.

    “The company’s virtual reality technology can be used to generate animated avatars and other computer generated figures that capture a person’s facial expressions in real time,” writes Sam Shead of Business Insider.

    Apple’s response to questions about the alleged acquisition? As VRJ notes, the usual non-detailed statement has been issued to the press. The one that reads: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

    Nonetheless, the applications for this tech within the iOS/Mac ecosystem are boundless, particularly for social and gaming purposes.

    “Faceshift allows gamers to control their on-screen avatars by pulling faces in real life,” BI reports. “It also allows the movie industry to create avatars that mimic actor’s facial expressions more closely.”

    Sources: BI, VRJournal
    This article was originally published in forum thread: Apple Reportedly Acquires VR Company Faceshift started by Michael Essany View original post