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  • Apple's iOS App Store Updated with an Improved Search Engine Algorithm

    Based on a recent report, iOS app developers appear to be noticing a change in the App Store’s search algorithms that appear to return more relevant results for direct app searches by digging deeper than just the title and assigning keyword metadata. According to the folks at TechCrunch, the latest round of App Store changes (all of which were behind-the-scenes) started on November 3 when the company modified the way apps were being integrated, ranked and returned when users conduct text searches. Since then, significant changes are being noticed and there appeared to be a major shift in keyword as of late last week.

    Unlike previous iterations of the search engine, the current system appears to take contextual keywords, including partial matches and terms not included in an app’s title or designated “keyword metadata into consideration when processing queries. Developers that are searching their own app titles have also reported seeing the updated algorithm surfacing related and competing apps, a feature that ends up providing a more complete overview of the App Store’s app offerings.

    An example of the new algorithm was provided by Launch Center Pro developer, David Barnard. He tested Apple’s updated search protocol and found that typing in a term such as “Twitter” resulted in clients such as Tweetbot and Twitterific appearing at the top. Before, doing so didn’t produce these results in the top ten while other apps, such as Instagram, which is seemingly unrelated, did appear. This shoes the general usefulness that the new algorithm brings to the table.

    The update isn’t completely out of the blue as the iOS App Store typically constantly undergoes both user-facing and backend changes. Previously in 2013, when Apple tweaked search engine algorithms in an effort to boost relevancy, app developers saw a massive shift in search rankings with some of the titles moving as far as 40 or more positions.

    The recent changes seem to be one step closer in the right direction. Have you noticed a change? If so, share your thoughts below!

    Source: TechCrunch, David Barnard (Twitter)
    This article was originally published in forum thread: Apple's iOS App Store Updated with an Improved Search Engine Algorithm started by Akshay Masand View original post