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  • China to Impose Strict Rules Requiring Online Music Providers to Filter Harmful Content


    China recently announced plans to impose strict rules that require online music service providers to filter out “harmful” content prior to streaming. This of course includes Apple Music, which is Apple’s streaming music service.

    The news was posted to a website that is operated by China’s Ministry of Culture. This self-censorship program states companies that offer streaming music services will need to filter out content starting on January 1, 2016. The move is one that could large effects for Chinese consumers who currently rely on local tech firms such as Alibaba, Tencent and Baidu for their music streaming needs.

    The move is one that really hurts Apple, a company whose fundamentals oppose censorship. The Cupertino California company recently debuted a Chinese version of Apple Music in September alongside access to iTunes Movies and iBooks. Customers who ended up signing up for Apple Music at launch are currently halfway through a three-month trial period scheduled to end at the same time that China will enforce its new regulations.

    As of right now, it’s unclear what affect the new mandate will have on Apple Music but the folks over at Reuters did note that tech companies in the region tend to dedicate teams of employees to remove questionable material from websites and apps. Speculation points towards experts believing Chinas self-censorship system prompts companies to be more conservative that what is actually necessary.

    It should be noted that this wouldn’t be the first time that Apple and the Chinese government have seen things different when it comes to censorship issues. The most recent event regarding their opposing views was Apple’s move to disable the iOS 9 News app in a move to appease China’s government. The News app now fails to refresh content once an iOS device connects to a Chinese cellular network.

    Analysts are worrying that the new policy might dissuade content providers from entering the large Asian market due to too many rules and regulations. We’ll have to wait and see what Apple does in response to the news.

    Source: Reuters via AppleInsider
    This article was originally published in forum thread: China to Impose Strict Rules Requiring Online Music Providers to Filter Harmful Content started by Akshay Masand View original post