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  • BCG Survey Reveals Apple as America's Favorite Brand


    Apple is America's "favorite brand," according to the findings of a new Boston Consulting Group survey.

    Apple managed to edge-out Amazon and Walmart to top the list. The survey was conducted among 15,000 U.S. and European consumers by the BCG.

    Also rounding out the top ten are Netflix, Costco, Samsung, Coca-Cola, Target, Jet Blue and Chick-Fil-A. But this list may undergo a dramatic evolution in the years ahead, as a stellar lineup of young new brands stand poised to work their way into the top ten.

    BGC find that the up-and-coming brands to watch include Airbnb, Alibaba, Ally Bank, Fitbit, GoPro, Hulu, NXT, Oculus Rift, SnapChat, Tesla, Uber and Virgin America.

    "What unites this diverse array of brands is one attribute above others -- the ability to forge an emotional connection with consumers, the report summary explains. "They use technical and functional attributes to drive original choice and win by owning the heart and the mind," adds Michael J. Silverstein, a Senior Partner at BCG.

    Source: BCG
    This article was originally published in forum thread: BCG Survey Reveals Apple as America's Favorite Brand started by Michael Essany View original post
    Comments 1 Comment
    1. IChi1d's Avatar
      IChi1d -
      it should be god damit its an american company!