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  • Disney to Launch New Service 'DisneyLife' for £9.99 a Month, U.S. Market Not Included

    Disney recently announced a new £9.99 ($15.43) monthly subscription streaming service that will offer television series, books, movies and music direct to the consumer in the United Kingdom. The new service is called DisneyLife and will include Disney TV episodes, classic films like Snow White and Toy Story, as well as albums and books. New content will be released along the way with multilingual service launching next month in the U.K., and release in Italy, Germany, France, and Spain next year.

    According to Variety, Disney Chief Exec Bob Iger noted:

    This is the future, in many respects. We’re seeing more and more opportunities to reach consumers directly and not through middlemen, and we’re seeing consumers wanting product in different ways.
    There are no plans of launching this new service in the U.S., but Iger is not ruling out the possibility in doing so. He stated:

    The technology platform that this sits on is scalable to the U.S. and is scalable to our other brands. Netflix has pay TV window rights to Disney theatrical releases for the U.S., kicking in at the end of next year, and Canada, starting with 2015 theatrical releases.
    The popular Lucasfilm ‘Star Wars’ movies will not be included in DisneyLife, neither will Marvel films. It was noted by Iger however, that a separate subscription service might be launched sometime in the future. According to The Financial Times,

    There’s a general sense that the world is going in this direction. There will be multichannel TV and we will be part of it, but the app experience offers many more layers (and) much more richness in content than a channel, where one program follows another program.
    Source: Variety, The Financial Times
    This article was originally published in forum thread: Disney to Launch New Service 'DisneyLife' for £9.99 a Month, U.S. Market Not Included started by Akshay Masand View original post