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  • Kantar: Apple's Smartphone Share Gains Were Fueled by International Growth


    According to the latest sales data from the Kantar Worldpanel, the Cupertino California saw continued market share gains across most of the world’s largest smartphone markets. The latest data shows that Apple’s iOS posted smartphone market share gains in China, Great Britain, Germany, France, Australia and Japan for the three-month period ending in August. Apple’s share of the smartphone space grew from the same three-month span of 2014 in all six major markets while Google’s Android lost share.

    The largest gains that Apple saw, percentage-wise, were in Australia, where the iOS share was up 8.5% year over year and Android dropped 11.2%. As of August, iOS was estimated to account for roughly 37.8% of the Australian smartphone market’s handset sales for the preceding three months. Australia represents Apple’s largest share that was tracked by Kantar, beating the 33.8% share of sales seen by the iPhone in Japan, 33.7% in Great Britain and 28.4% in the US. Apple was also up 5.1% year over year in China while Android’s share of sales for the period fell 5.6%. When it came to the iOS platform, it was estimated by Kantar to account for 19.4% of handset sales in the Chinese smartphone market for the June-to-August period.

    The continued success in these regions is noteworthy mainly because it immediately preceded the debut of the iPhone 6s in September. Apple is set to report total iPhone sales for the three-month period ending in September, overlapping the two months of Kantar’s estimates next week.

    Though Kantar’s data was generally favorable for Apple, it did reveal that Apple’s share of smartphone sales dipped 2.1% in the US and 1.3% in Spain. Apple’s share in Italy also remained flat year over year according to the data.

    When it comes to the competition, Kantar claimed that the iPhone’s main competitor, in this case the Samsung Galaxy S6, didn’t threaten the leadership position that Apple’s iPhone 6 maintained. The chief of research at Kantar Worldpanel ComTech, Carolina Milanesi, had the following to say regarding the matter:

    It is to be expected that in the three months preceding the launch of the new products, Apple iPhone sales would be weaker. While a month from now may still be too early to report initial sales numbers for the new models, we can say today that 11% of iOS owners told us in August that they plan to replace their current phone in the next three months, and 87% of these have told us that Apple is their preferred brand.
    We’ll have to wait and see how Apple holds up and if its efforts will pay off in the future.

    Source: Kantar via AppleInsider
    This article was originally published in forum thread: Kantar: Apple's Smartphone Share Gains Were Fueled by International Growth started by Akshay Masand View original post