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  • Microsoft Still Falling Short of Apple's Retail Magic


    While Apple's retail glory has been ongoing since the first Apple Store opened its doors 14 years ago, one of the company's most fabled rivals is struggling to emulate the retail success of the iDevice maker.

    "As a move forward into that future, tech titan Microsoft will open a giant five-story retail store in the heart of the Manhattan shopping district next month," ValueWalk reported last month, noting that Microsoft isn't about to give up the fight for a piece of retail glory of its own.

    As the report notes, Microsoft's retail stores instantly prompted comparisons to Apple when the software giant entered the retail space six years ago. But Apple's success is leagues ahead of Microsoft's.

    According to a comprehensive profile from our friends at Apple Insider, 116 Microsoft Stores are "still a pale imitation to Apple's own retail network of 460 locations, often featuring more employees than customers as the firm's products have failed to excite and attract buyers."

    Source: AppleInsider
    This article was originally published in forum thread: Microsoft Still Falling Short of Apple's Retail Magic started by Michael Essany View original post