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  • Apple Hires Former Intern as a Digital Marketing Specialist

    Apples recent hire could potentially be foreshadowing a future shift in the company’s social media strategy. This month, the Cupertino California company hired Tai Tran, a digital marketing specialist and former intern who worked on the Beats by Dre social response Twitter feed. According to his LinkedIn profile, Tran was previously an intern at Apple from May to September this year, during which time he helped to shape Beats by Dre’s social presence with the launch of instructional product videos posted to Twitter.

    As the Digital Marketing Program Manager, he is framing the support channel as the company’s “first proactive customer care content strategy.” This particular flavor of Twitter-based customer outreach is one that has largely been untapped for a conservative brand such as Apple, which makes its involvement all the more unusual.

    Apple traditionally prefers not to heavily engage with customers through social media platforms but has been more recently warming up to the idea with the release of Apple Music. Alongside the Beats by Dre channel and Apple’s official App Store Twitter feeds, Apple has activated a Snapchat account for Apple Music, using it to push out promotional video content for Beats 1 Radio and streaming exclusives.

    As of right now, it isn’t clear what role Tran played in Apple’s most recent experiments. His credentials do however point to a forte in social media marketing. He touts an education from UC Berkeley, with internship experience at marketing firm, Prezi and tech giants like Flextronics and Samsung. Furthermore, Tran still consults at Berkley’s Haas School of Business , where he seems to teach a course on marketing and networking as well.

    We’ll have to wait and see what changes Tai helps to make at Apple.

    Source: LinkedIn (Tai Tran) via AppleInsider
    This article was originally published in forum thread: Apple Hires Former Intern as a Digital Marketing Specialist started by Akshay Masand View original post