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  • Advertisers are Reportedly Upset with the Restrictions Placed on iOS 9 News App Formats


    Advertisers are reportedly upset with restrictions that Apple seems to have placed on formats for iOS 9ís News app, as well as the barriers campaigns must pass for approval. Apple CEO Tim Cook has recently been asked to back off some policies according to industry sources. An example of this includes the fact that Apple only recently let publishers embed articles with links back to their own websites. Without this option, the worry was that crucial traffic might be drained away.

    Though publishers such as CNN, Time and Vox seem to be making most of their content available in the app, some are said to be planning to offer a few dozen stories a day at most. Companies that will be depending on paid subscription models that stand out include the New York Times and the Wall Street Journal.

    Some ad executives are complaining that common tools such as real-time placement bidding arenít in place for the News launch and that Apple is requiring 48 hoursí notice before approving a campaign. The company is also allegedly demanding that pre-roll ads before video segments get their own approval.

    What makes the whole issue a bit more complicated is the fact that Apple is refusing to support Googleís DoubleClick ad platform. A member of the online marketing company dubbed SimpleReach, Edward Kim, argued to the Post that Apple is attempting to use News to help build up iAd. For those of you who donít know, the platform seems to be struggling when it comes to gaining ground in a market that is seemingly dominated by Google. Furthermore, Google Ads can virtually reach any device whereas iAds are limited in some cases, such as the inability to be used on the Android platform.

    The News app is set to go live as part of the iOS 9 update later today. The Cupertino California company is aiming to make the app a central source for news of all kinds but presented in a way friendlier to iPhones and iPads. Publishers are set to keep all of the revenue from ads they sell on their own but Apple will still be taking 30% of backfill revenue.

    Weíll have to wait and see how everything turns out by waiting until the release of the app. In the meantime, unhappy advertisers are definitely not a good thing for Apple.

    Source: New York Post via AppleInsider
    This article was originally published in forum thread: Advertisers are Reportedly Upset with the Restrictions Placed on iOS 9 News App Formats started by Akshay Masand View original post
    Comments 3 Comments
    1. DoctorPaco's Avatar
      DoctorPaco -
      Advertisers are going to be forced to use iAds for Apple devices.

      Soon, all other ad types (namely Google) will be blocked using the Apple-supported content blockers, and iAds with be the only alternative.

      Smart moves, Apple.
    1. Scotty Manley Silberhorn's Avatar
      Scotty Manley Silberhorn -
      I don't think apple hates advertising. They just aren't happy with the current models that uses the device's resources to display. They would like more efficient ways that don't drain battery life. I think Facebook and Twitter have effectively implemented ads without disrupting the content. I hardly notice ads in Facebook and Twitter
    1. hogcia's Avatar
      hogcia -
      It's all about the green. [emoji383][emoji383]