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  • Beats' False Advertising Lawsuit Against Steven Lamar Dismissed


    Roughly one year after Apple’s Beats Electronics sued the entrepreneur, Steven Lamar, for misrepresenting himself as the cofounder of Beats, US District Judge Fernando M. Olguin signed the dismissal order on August 31, putting an end to one chapter of the long-running and bizarre legal drama surrounding the origin of Beats.

    For those of you who didn’t know, the Apple subsidiary originally sued Lamar over what they characterized as “misleading” statements regarding his early involvement with Beats last September. This was after Lamar launched a competing line of headphones called ROAM, styling himself as a “co-founder of Beats by Dr. Dre.” At the time, attorneys for Beats wrote the following regarding the matter:

    [Lamar] does not have — nor has he ever had — any ownership interest in the company. Moreover, Jibe Audio was not responsible for the 'concept, design, manufacturing and distribution' of Beats' headphones.
    Although the full story behind the situation may never be known, Lamar was involved in some capacity during the founding of Beats and he was eventually given royalties on a portion of Beats products sold in the company’s early days. The court previously dismissed the case in January of this year, though it was continued after Beats amended its complaint adding Dr. Dre as a party. The amendments that followed didn’t meet the requirements for continuation however. Judge Olguin wrote the following in the Order on Motion to Dismiss:

    Having liberally construed and assumed the truth of the allegations in the FAC, the court is persuaded that plaintiffs claims cannot be saved through amendment.
    The case ended up being dismissed without prejudice, leaving Beats open to bring the suit forward once again. We’ll have to wait and see what move the company makes regarding the matter soon.

    Source: CaseText via AppleInsider
    This article was originally published in forum thread: Beats' False Advertising Lawsuit Against Steven Lamar Dismissed started by Akshay Masand View original post