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  • Apple Music Being Speculated as a Gateway for Streaming TV Service

    Apple Music, though important to the development of iTunes, is said to be part of a larger effort to push consumers toward Apple’s highly anticipated web television service by softening the ground for monthly subscriptions. According to Jessica Lessin of The Information, Apple could be counting on its new streaming service as a way to eventually push forth the television offering because the second sale is typically easier than the first. She said that the Apple Music customer base is highly associated with Netflix’s early DVD subscribers and Amazon’s Prime users.

    Although Apple Music already has a substantial 10 million users, Lessin said that some analysts believe Apple may need to double or triple that number in order to make its video effort viable. The Cupertino California company is said to be considering a tiered video service, in which a subscription would grant access to only a portion of the video library, while the rest would be sold or rented a la carte. As noted by Lessin, this is exactly the same way that Amazon’s Prime Video offering tends to function.

    Apple is likely to unveil its new video service next week so we’ll just have to wait and see what what’s officially announced.

    Source: The Information via AppleInsider
    This article was originally published in forum thread: Apple Music Being Speculated as a Gateway for Streaming TV Service started by Akshay Masand View original post