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  • Lenovo Confirms Moving Its Mobile Unit under Motorola and Streamlining Mobile Portfolio


    One of Apple’s competitors, Lenovo, recently confirmed that it will be shuffling all of its smartphone operations, including design and manufacturing, under its Motorola banner and eventually end up shutting down Lenovo Mobile as a whole. Rick Osterloh, the Motorola president, will be taking charge of the newly merged unit “effectively immediately,” according to a Lenovo spokesperson. Lenovo Mobile workers will be assigned to Motorola.

    The company didn’t mention what will happen to the Lenovo Mobile brand name, which is invisible in North America but well-known in China and some other countries. It should be noted that ZUK, which is a phone branded and backed by Lenovo, will continue to operate independently though.

    Lenovo overall though appears to be scaling back on the number of phones it produces with the aim of offering more clearly differentiated models. Motorola on the other hand seems to already have a trimmed-down phone lineup that consists of the Moto E, G and X lines, the Nexus 6 and three Droid phones for Verizon.

    Lenovo, earlier this month announced that it will lay off roughly 3,200 people in an effort to save roughly $650 million during the second half of 2015. The company even ended up taking a pre-tax loss of $292 million in the June quarter, writing down $300 million in unsold phones.

    We’ll have to see if this move helps the struggling company survive.

    Source: NDTV Gadgets, Engadget
    This article was originally published in forum thread: Lenovo Confirms Moving Its Mobile Unit under Motorola and Streamlining Mobile Portfolio started by Akshay Masand View original post