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  • Apple Stages a Floral Display at London's Selfridges

    According to design magazine, Wallpaper, Apple has commissioned a new marketing installation filling all 24 windows of London’s Selfridges department store with manmade flowers, each matched to fit the face of the Apple Watch. These flowers measure anywhere from several inches to several feet in height and were hand-sculpted and painted by artists. It was mentioned that a group of blooming flowers were photographed over many hours using stop motion techniques as source imagery.

    The smaller flowers were created via 3D printing while the larger flowers were made out of cast resin. A different configuration of the Apple Watch sits at the center of each window, with its wallpaper set to match the flowers behind it. Another thing to note is that all three of the Watch lines are represented.

    For those of you who didn’t know, Selfridges has featured several elaborate windows displays all the way since 1909 but Apple is supposedly the first company to have a single product take over every window. Two of the previous Watch installations at the store have included “Butterflies” and “Chromosphere.” Selfridges was also one of a few retail locations to host the Apple Watch when it launched in late April, joined by a handful of luxury vendors from around the world. The stores carried the Apple Watch even before the Cupertino California company decided to carry the product in their own retail stores in June.

    Source: Wallpaper
    This article was originally published in forum thread: Apple Stages a Floral Display at London's Selfridges started by Akshay Masand View original post